Category Archives: Strategic Planning

Everest

Gaining Support – The How, Why, and What

One of my recent posts suggested that the way to get past a blank page is to start with the three statements: “Here it is. Ain’t It great? However…

Those statements are a great framework for getting started, but they won’t sell anyone on your proposition. Why? Because people don’t buy what you do or how you do it, they buy why you do it. Continue reading Gaining Support – The How, Why, and What